One of the UK’s oldest charities for people living with neuro-disabilities launches the ‘Ice Cube Challenge’

One of the UK’s oldest charities for people with neuro-disabilities, has launched an ice-cube challenge to raise funds to advance its specialised care and rehabilitation for people living with neuro-disability.

The British Home’s ‘Ice Cube Challenge’, a social media campaign to raise awareness and funds from Sunday, with a target goal of £500,000.

The charity, based on Crown Lane, Upper Norwood, is calling on people to show off their best ‘trick shots’ using an ice cube and a glass.

Locals are encouraged to do this at their summer garden parties, BBQs at the local park, or simply from the comfort of their own homes.

The 160-year-old charity picked the challenge because not all people can run 5K for charity.

It hopes to get as many people involved as possible, so the team can gain the funding and equipment to help cater for those people with more complex and more demanding conditions.

British Home chief executive Paul Perkin said: “We may be turning 160 this year as a charity, but we’ve always moved with the times, and neuro-disability will continue to impact the lives of people in years to come.

“And with Summer finally here, the ‘Ice Cube Challenge’ is a fun way for people to help support our 2021 fundraising campaign from their homes and gardens.

“We can’t wait to see the trick shots people are capable of, and look forward to many more years of raising awareness for this cause.”

Established in 1892, British Home is one of the UK’s oldest charities and provides residential care, therapy, support and hope for people with neuro-disability, typically coming from injuries to the brain or nervous system sustained from accidents, strokes and other acquired conditions.

Supporters can follow three steps:

1. PARTICIPATE: Upload a video of yourself attempting to throw an ice cube into a cup from a distance. The more impressive the ‘trick shot’, the better!

2. DONATE: Successful or not, upload a screenshot of their donation to British Home through the charity’s JustGiving page: https://www.justgiving.com/campaign/BritishHome2021

3. NOMINATE: Challenge six of your friends to complete the challenge and donate to British Home by tagging the charity in their social post and include the ‘#BHIceCubeChallenge’ hashtag. Six friends will be tagged to represent the one in six people in the UK that are affected by a neuro-disability.